Adam Amran's notes

metaphors-in-design

metaphors-in-design

Referred in

Associations between concepts is thinking

Thinking is determined associations between concepts. " Associations between concepts is thinking " - Anderson, Fast, 2020. And it shapes…

Metaphor usefulness declines with increased concept complexity

Metaphors work great for simple concepts. E.g. illustrating a relationship between two objects by the thickness of the connecting line. The…

Metaphors can be a double-edged sword

(Using a metaphor to describe a concept of metaphors, very meta.) Metaphors can greatly help with creating understanding because…

Plurality of perspectives create better understanding

Any given metaphor/analogy/lens/perspective only trigger a certain, limited set of associations. It can be still useful, but using only one…

Visual representations trigger associations

How something is represented visually will influence what concepts we associate with it (e.g. thin vs. thick lines suggesting relationship…


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