People spend most of their time in other websites or apps than yours. They expect consistent behavior accross websites/apps for common…
People's core needs (i.e. jobs to be done) remain roughly the same over time. Technologies may come and go, but the need remains the same…
Good design stands on solid foundations and thus doesn't necessarily become obsolete when new technologies come around. Jobs to be done are…
As we experience different instances of various UI controls over time, we form a prototype of each in our mind (based on size, shape, color…
People don't form categories of things in their minds by storing a list of attributes that define the category (e.g. category "birds" would…
We use all kinds of sensory information (from vision through hearing to tactile) to learn and understand. Understanding is based on the…
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