Content testing method

  • Test your content on its own for understanding.
  • This is almost like a Usability testing but for content.
  • Put in front of people, let them read it and have them highlight in green/red the parts that they understand (or make them confident or whatever your goal is) or not.
  • Follow-up with "why" people describe things as helpful or unhelpful.
  • This goes back to Associations between concepts is thinking: You want to uncover which parts of your content trigger helpful associations and which associations are perhaps missing altogether for people to understand.
  • Ask what people expect to happen next – uncovers expectations within a flow.

Tags: user research

ID: 2022-0721-0717