We often say "to validate" a problem or an idea. This language smells of Confirmation bias . People think associations. (See Associations…
Tendency to seek out information that confirm what we already assume or believe to be true. Tags: user research ID: 2021-0319-093…
Test your content on its own for understanding. This is almost like a Usability testing but for content. Put in front of people, let them…
When talking to customers, it's very important that you don't create a learning bottleneck by talking to them alone and not sharing what you…
When you have a specific idea in mind, it's a mistake to zoom in on it too early in the interview. You need to establish if the person has…
When you talk to customers about a specific problem, both sides will overestimate the problem's importance. As customers "focus" on that…
We can identify four types of user research: 1) Strategic research Generative, informs long-term strategy, is about discovering problems and…
Rachel Hinman offers a three step framework for Design synthesis after gathering lots of data from research: What we heard and saw Capture…
Asking customers/users directly what they need or how they generally do X or how often they do X...all of that results in inaccurate answers…
When you're trying to evaluate a problem ( "Evaluate", not "validate" ) by talking to customers, it's too easy to ask bad questions and get…
"Jobs theory" developed by Clayton Christensen aims to describe why do customers do that they do. They "hire" products and services to do a…
Mental model diagrams are a way of visualising the internal representations people have about things (how they think and feel about…
Mental model is a representation of how something works based individual's existing knowledge and previous experience. It's really a set of…
People naturally think and talk in terms of solutions instead of the underlying problems. When you talk to users about their problems, they…
How we arrange/place/sort objects in space, reveals our understanding (internal representation, "mental model") of a given concept. This is…
In empowered teams, the customer knowledge or the "voice of the customer" shouldn't be a monopoly of one person. That gives them too much…
Design research is about generating data that can unlock innovative ideas. Kolko talks about innovation as something that isn't just new but…
Research questions = what you want to learn Interview questions = what you actually ask People often make a mistake of taking research…
When people make a feature request, your job as a designer/researcher is to dig to understand the underlying need. People tend to speak…
Qualitative research technique for evaluating usability of a product or prototype. One of the most common ways of ensuring that people can…
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