My areas of interest (on which I take notes here) currently are: Product design design psychology Product management Note-taking…
Tendency to overvalue or rely more on information that is easily available to us (e.g. easy to remember). In every day life, the example of…
Cognitive bias where a person doesn't understand that others don't share the context, experience and knowledge that they have. It's apparent…
Matt Lerner in "Finding language/market" fit describes two types of attention: One is goal-directed, top-down kind of attention. This is…
People have a very good long-term memory. Once an information passes the previous bottelnecks of attention and working memory, and is…
Retrieving information is essentialy "re-igniting the neural pathways that were active at the moment of the original experience." Because of…
Language-market fit is a concept of matching how you talk about your product to how customers think about the problems they need to solve…
Mental model is a representation of how something works based individual's existing knowledge and previous experience. It's really a set of…
Due to the bottleneck of Working memory is subject to quick decay and displacement , what we call multitasking is often only monotasking…
We actively determine if new information enters our working memory or is ignored based on how much signal it has: how much it's related and…
People subconsciously prefer objects with rounder shapes. In a study "Humans Prefer Curved Visual Objects by Moshe Bar and Maital Neta (200…
As we experience different instances of various UI controls over time, we form a prototype of each in our mind (based on size, shape, color…
People don't form categories of things in their minds by storing a list of attributes that define the category (e.g. category "birds" would…
Design principle based on the fact that people are able to recognize things more easily than recall them from memory. This is likely because…
We are not aware of most of our thought processes. Most of our thoughts are implicit. And because Associations between concepts is thinking…
Working memory decays rapidly – we lose the information there in ~30sec unless we actively work to keep them available. This trait is an…
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