Four types of user research

We can identify four types of user research:

1) Strategic research

• Generative, informs long-term strategy, is about discovering problems and defining them.
• Enables deliverables like user journey maps, personas, mental models. 2) Concept research
• Used for testing concepts and decide on a direction for an initiative. 3) Evaluative research
• Testing specific designs to prove or disprove assumptions. Typically Usability testing. 4) Maintenance research
• Monitoring feedback/usage on existing solutions.
• Informs if further work is needed or if the solution hits success criteria.

Note: The way concept research is described by the author is a bit more high-level than how we've been doing concept testing at PB (which is more at evaluative level)

Tags: user research

ID: 2022-0801-0649

Resources:

• https://dovetailapp.com/blog/user-research-agile/