Jobs-to-be-done (JTBD) Jobs to be done are relatively stable over time User needs have functional and emotional dimensions
Author: Clayton Christensen Type: #book What is a job to be done? Desire to make progress in particular circumstances. Jobs Theory aims to…
When you're trying to evaluate a problem ( "Evaluate", not "validate" ) by talking to customers, it's too easy to ask bad questions and get…
People's core needs (i.e. jobs to be done) remain roughly the same over time. Technologies may come and go, but the need remains the same…
"Jobs theory" developed by Clayton Christensen aims to describe why do customers do that they do. They "hire" products and services to do a…
Language-market fit is a concept of matching how you talk about your product to how customers think about the problems they need to solve…
Mental model diagrams are a way of visualising the internal representations people have about things (how they think and feel about…
title: Product teams should prioritize opportunities, not solutions Product teams must be outcome-focused (see Outcomes over outputs…
Tags: jobs-to-be-done todo: Copy notes from Clay Christensen's "Competing Against Luck" book. functional is the base, emotional needs are on…
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