Adam Amran's notes

User needs have functional and emotional dimensions

Tags:jobs-to-be-done

todo: Copy notes from Clay Christensen's "Competing Against Luck" book.

  • functional is the base, emotional needs are on top of it
  • emotional dimension includes social needs

Referred in

Building the right thing is a foundation of good design

Good design consists of many layers. It has to be valuable, useful, usable, findable, accessible, credible and desirable. But the most…

Jobs-To-Be-Done MOC

Jobs-to-be-done (JTBD) Jobs to be done are relatively stable over time User needs have functional and emotional dimensions

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