Product vision is a way of communicating where we want the product to be in several years. It should inspire and motivate product teams. It can be a prototype (visiontype), storyboard or a narrative.
Vision inspires and sets the direction, while Product strategy defines the path towards the product vision.
Product teams inside an organization need a vision so that they're work is aligned under it.
The concept is very similar (if not identical) to what Tanner Christensen calls "the product narrative".
Tags: product management storytelling in product design
ID: 2021-0112-2132
References:
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