Responsibilities of product leadership in strong product companies

Product leadership is crucial for making empowered teams work well. It is responsible for:

• Creating a strong product vision. Such vision inspires everyone and even acts as a recruiting tool. Product vision describes the aspirational future state of a product
• Creating and evangelizing a product strategy. Product strategy defines the path towards the product vision + Product leadership should give empowered teams a solid product strategy
• Staffing product teams so that they are capable to work well.
• Coaching members of product teams (helping them do better work by leveling up their skills, seeing how their work connects with other teams etc.)
• Giving meaningful problems (objectives) that teams can go and solve instead of prescribing them solutions. Outcomes over outputs
• Trusting the teams to solve problems on their own, not controlling them, but giving them the necessary context (Product teams need context in order to best solve problems for the business autonomously)

Tags: leadership product management

ID: 2022-0809-0755

References:

• Cagan – Empowered