Roadmaps are one of PMs most important outputs

Roadmaps are one of PMs most important outputs but their purpose and usage differ between external and internal roadmaps:

• External is partly for showing commitment to existing customers (especially in enterprise where customers buy into the future of the product) but also to attract new customers to upcoming capabilities.
• Internal roadmaps look different. They're for aligning teams and allocating resources. They're more for planning, they can be more tactical.

Customer input should inform the roadmap, not define it.

Tags: product management roadmaps

ID: 2021-0520-0809

References:

• Reeves, Gaines – Building Products for the Enterprise (ch. 5)