Author: Blair Reeves, Ben Gaines Type: #book
Reference: Reeves, Gaines (2018). Building Products for the Enterprise: Product Management in Enterprise Software
This book is about product management for enterprise SW. It's about B2B as opposed to B2C.
Successfuly PMs need several types of knowledge:
Organizational
Product
Industry (Compare this with Cagan who specifies business, customer, data and industry types of knowledge)
PMs need to balance customer knowledge with industry/market. They must not forget big-picture strategic initiatives. Focusing only on the customer isn't enough, PMs must keep an eye on where the market is going, too.
PMs need to effectively communicate with executives
Reading notes from (in no particular order): Cagan – Inspired Anderson, Fast – Figure It Out Torres – Continuous Discovery Habits Ahrens…
The differences stem mostly from three areas: 1) Business model 2) Product specialization & complexity 3) "Customers vs. users" Ad 1) B…
In B2B, especially enterprise, PMs must cater to these two groups of people that are very different. Customers (or buyers) often don't use…
PMs regularly need to report to executives. They need to be effective in the communication with them in order to have the execs' support for…
Product management is about collaboration and coordination of efforts. Product manager's job is to decide what to build next and then help…
Roadmaps are one of PMs most important outputs but their purpose and usage differ between external and internal roadmaps: External is partly…
In addition to enthusiasm and energy, PMs need to build different types of knowledge in order to successfully ship good products…
Sales plays a crucial role in enterprise SW. The sales process is also complex. PMs need to have the understanding of that role and the…
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