We can't know in advance what will work for customers and users. We can mitigate the value risk by doing research – we discover the problem to solve.
But when it comes to solutions, About half of product ideas won't work. That's why it's critical to validate ideas with real users and customers.
And we need to do so as fast and cheap as possible. That's why Prototyping is one of the key design skills.
Author: Marty Cagan Type: #book Behind every great product is a product manager. PM is the person who leads product teams to build…
When designers create prototypes, it enables the whole product team to gather around it and collaborate on the solution. Prototypes help…
Prototyping allows designers to do a number of things: quickly bring ideas to life align everyone around a solution Validate ideas with real…
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