Referred in

Areas of interest

My areas of interest (on which I take notes here) currently are: Product design design psychology Product management Note-taking…

Best solutions come from collaboration in strong product teams

Tags: product management product design Even though People tend to speak about problems in terms of solutions , users and customers aren…

Building the right thing is a foundation of good design

Good design consists of many layers. It has to be valuable, useful, usable, findable, accessible, credible and desirable. But the most…

Concept mapping (method)

Concept mapping is a design synthesis method, best used for: building an understanding of a domain thinking through and illustrating a…

Curse of knowledge

Cognitive bias where a person doesn't understand that others don't share the context, experience and knowledge that they have. It's apparent…

Design for emergence

Design for emergence is a design paradigm that aims to address the long-tail user-need problem: while we can design for the most common…

Establishing value is more important than eliminating every usability issue or having the best performance

Tags: product management product design Value is more important than usability or performance. If a product or feature doesn't bring…

Four product risks

There are four main risks that product teams have to deal with when building something: 1) Value risk: Will customers buy this and will…

Jakob's Law

People spend most of their time in other websites or apps than yours. They expect consistent behavior accross websites/apps for common…

Mental model diagrams (method)

Mental model diagrams are a way of visualising the internal representations people have about things (how they think and feel about…

Minimize risk by building an MVP to learn as soon as possible without too much time and resource investment

The longer you spend building something without getting feedback from users, the bigger the risk that you won't be successful. MVP-approach…

Outcomes over outputs

Product teams should focus on producing outcomes instead of outputs. Outcome means achieving a business result. Output means releasing a…

People tend to speak about problems in terms of solutions

People naturally think and talk in terms of solutions instead of the underlying problems. When you talk to users about their problems, they…

Product designer's and product manager's work overlaps

There's an overlap between what a product designer and a product manager does. They mostly meet at research. They define use cases together…

Product intuition needs to be calibrated through research

Your intuition about your users, their needs and how to solve problems for them, is only as good as your knowledge of them. If your user…

Prototype theory in product design

As we experience different instances of various UI controls over time, we form a prototype of each in our mind (based on size, shape, color…

Prototyping is one of the key design skills

Prototyping allows designers to do a number of things: quickly bring ideas to life align everyone around a solution Validate ideas with real…

Survivorship bias

Tendency to look only at something that succeeded ("survived") and forgetting to take failures into account. A common error in thinking…

Trying to achieve immediately intuitive UI is problematic in complex products

Many designers today try to "dumb down" everything. We often try to make products immediately intuitive for everyone. That makes sense for…

User-centered design

Design paradigm that puts the user in the center of the design process by studying their needs and designing around them. Tags: design…

Validate ideas with real users and customers

We can't know in advance what will work for customers and users. We can mitigate the value risk by doing research – we discover the problem…


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