The differences stem mostly from three areas:
1) Business model 2) Product specialization & complexity 3) "Customers vs. users"
Ad 1) B2B is typically more sales-driven. There are sometimes very long sales cycles and a lot of planning and evaluation goes into that process.
Ad 2) B2B software is often specialized to a serve a specific business or user need. But despite the specialization, there's often a lot of complexity due to a given domain (e.g. data management or CRMs). Over time, products often break beyond an initially specific use case and often grow to become platforms.
Enterprise specifically is often about selling a specialized solution to a sophisticated customer with a relatively small user base (compared to B2C)
Ad 3) see Customer problems vs. user problems in B2B
Tags: product management B2B SaaS
ID: 2021-0412-0827
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