Tendency to seek out information that confirm what we already assume or believe to be true.
Tags: user research
ID: 2021-0319-0935
References: TBD
We often say "to validate" a problem or an idea. This language smells of Confirmation bias . People think associations. (See Associations…
Cognitive bias where the more you invest in something, the more commited you are to it. It's the idea behind persuasion principle of…
When you talk to customers about a specific problem, both sides will overestimate the problem's importance. As customers "focus" on that…
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