We often say "to validate" a problem or an idea. This language smells of Confirmation bias.
People think associations. (See Associations between concepts is thinking). Therefore language matters – different works trigger different associations.
"Validate" evokes confirming what we already believe to be true. "Evaluate" can prime us be more open to new insights, to being wrong.
Tags: user research
ID: 2021-0319-0934
References: N/A
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