People naturally think and talk in terms of solutions instead of the underlying problems. When you talk to users about their problems, they'll typically describe a solution. Or then users come to you with feedback or questions, it will often be around a specific solution.
Your job as a designer is to uncover the underlying need or problem (e.g. I need to hang a picture on the wall) behind the described solution (e.g. I need a drill to make a hole).
Always Uncover the need behind a feature request
Tags: product management product design user research
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